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Roche will rollout IQVIA’s OCE Sales, OCE Marketing, Organization Manager, MDM, and ePromo solutions for around 14,000 users
October 18, 2018
By: Betsy Louda
The pharmaceuticals division of Roche has selected IQVIA’s commercial technology suite for deployment across more than 100 markets. IQVIA’s Technologies suite includes the Orchestrated Customer Engagement (OCE) Sales/Marketing, Master Data Management (MDM), ePromo and Organization Manager applications and will be a key enabler for this industry leader’s efforts to transform commercial engagement. The IQVIA Technologies suite will be leveraged to drive more meaningful customer engagement a...
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